My original responsibilities at Simply Wall St were within the growth team, where I was able to help design and then take on the development work of software that drove the lion's share of our user acquisition over multiple years.

I have since transitioned onto the platform team, where I look after much of the foundational architecture that the business runs on, such as GraphQL. I am responsible for developer experience across engineering teams and driving discussions and decision making for new and improved ways to deliver technical work that help the team and our customers alike.

My long tenure combined with my involvement and exposure to most of the systems that Simply Wall St runs on puts me in a unique position of being a go-to resource for newer and longer serving staff alike, which allows me to act as a strong force multiplier.

I work with clients ranging from individuals to large corporations to streamline internal processes with software solutions designed, developed and maintained by myself. Examples of this include:

• Bespoke CRM software for teams who want a specific experience for their staff and to avoid the ongoing cost of using off the shelf enterprise products.
• Fulfilment software to streamline the packing and shipping process for orders across multiple brands and points of purchase.
• Consolidation of third party products and tooling into one optimised workflow.

My clients are able to access the full breadth and depth of my agency and software startup experiences for anything from consultation on new software business ideas through to the complete orchestration and execution of those ideas.